Celebrity-endorsed meme coins, including TRUMP, DADDY, and MOTHER, have seen significant losses, dropping nearly 80% from their all-time highs. The decline aligns with investor shifts towards projects with tangible real-world value. Tokens associated with personalities like Iggy Azalea and Andrew Tate have failed to recover after peaking in mid-2024.
Data from Messari and revelations about the market indicate a broad drop in investor confidence for these speculative assets, prompting a pivot to altcoins with practical utility. DeFi and real-world tokenization projects are gaining traction among investors seeking stability and long-term value.
Notable personalities, such as Barstool Sport's Dave Portnoy, continue backing these meme coins, while figures like Ivanka Trump distance themselves from fake endorsements. Regulatory concerns are rising, with calls for scrutiny over potential ethical violations around some tokens.
The hype surrounding the TRUMP coin led to scams defrauding investors of $857 million, highlighting vulnerabilities and calls for further oversight and regulation. Findings show alarming centralization levels with significant token holdings concentrated in a few wallets.