Investors from traditional markets are seeking new ways to invest in cryptocurrencies without directly using exchanges. A growing method is buying shares of MicroStrategy (MSTR), driven by CEO Michael Saylor.
Saylor has pivoted MicroStrategy's business model to focus heavily on Bitcoin investments, making the company's shares attractive to those wanting Bitcoin exposure.
This strategy has effectively turned MicroStrategy into an unofficial Bitcoin ETF, providing a stock market alternative for cryptocurrency investment.
