MicroStrategy was thrust into the spotlight in 2020 when it began publicly purchasing Bitcoin. The company's aggressive Bitcoin strategy distinguished it from others. Four years later, MicroStrategy is the leading public company in Bitcoin holdings, with over $5 billion in profit.
The company’s stock price has surged 317% in a year, outperforming major stocks like Apple and Amazon. MSTR's stock reached a record high of $192 in March 2024, linked closely with Bitcoin's performance.
Despite the impressive gains, MicroStrategy continues to buy Bitcoin. In 2024 alone, it purchased 63,079 BTC at around $4.04 billion. The company now holds 252,200 BTC, costing about $9.9 billion.
MicroStrategy is intensifying its Bitcoin purchases, recently raising $1 billion for more acquisitions. Ex-CEO Michael Saylor has indicated the company plans to keep Bitcoin as a treasury asset without selling soon.
With Bitcoin accounting for over 1.166% of the total supply, MicroStrategy’s approach reflects a long-term bullish stance on cryptocurrency.
