Blockchain aggregators such as Layer3, Intract, and Playa3ull are actively working to decentralize the power held by centralized social media and search platforms. They aim to dismantle the digital advertising monopolies that currently dominate the industry.
By leveraging blockchain technology, these protocols seek to introduce more transparency and fairness into the advertising ecosystem. This move could lead to significant changes in how digital advertising is handled and provide more power to individuals and smaller businesses.
Their initiatives could potentially create a more competitive market that benefits consumers and advertisers alike, reducing the concentration of power among a few large players in the digital space.
