Jeju Island, a beautiful spot in South Korea, is setting its sights on younger travelers like millennials and Gen Z by introducing NFT-powered "visitors' cards." These digital tokens are part of a broader strategy to boost tourism in the region and appeal to tech-savvy visitors.
The initiative leverages the growing popularity of NFTs to offer unique experiences and incentives, aiming to position Jeju Island as a must-visit destination for the younger digital-savvy generation.
