Jarritos, a well-known Mexican soda brand, has teamed up with Reddit and Web3 platforms GR1D Network and Ceden Network to create an immersive scavenger hunt for the Day of the Dead celebration.
The event, which began on November 1, encourages participants to embark on a digital journey, blending cultural traditions with modern technology.
This collaboration highlights the innovative ways in which brands are using Web3 technology to engage with audiences and celebrate cultural events.