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7 months ago
New Starbucks CEO Could Reignite Crypto Foray Beincrypto 14 Aug 2024

New Starbucks CEO Could Reignite Crypto Foray

Starbucks has named Brian Niccol as its new CEO, starting September 2024. Niccol's digital innovations at Chipotle, including crypto promotions, spark optimism about potential crypto strategies at Starbucks. Investors express high expectations, as seen by a 22% surge in Starbucks shares following the announcement.